It’s no secret that finding high-quality beauty and skincare products is a challenge. Many are made with harmful ingredients that put consumers and the environment in danger to save costs, leaving us to settle for brands that put profits above all else.
Our founder Annie Yonkotha Samura also felt that her cosmetic products left much to be desired, so she sought to create a solution. She soon found herself making her own products, which she shared with friends and family in Freetown, Sierra Leone, much to her beloved grandmother’s delight, who loved using natural, handmade formulas (her go-to product was shea butter!).
Annie then moved to Sweden and began working in an all-natural store in Stockholm, where life moved slower, more intentionally. There, Annie took pleasure in simple living, making friends with locals who gave her homemade honey. Inspired by their craft and the possibility of honoring her grandmother’s traditions, Annie became passionate about making a positive difference in the industry. And so, taking what she learned in Africa and Sweden, she created Majoe Shea Beauty.