Majoe Shea Beauty

Your one-stop-shop for high-quality natural soaps & skincare 

Welcome to Majoe Shea Beauty Shop

Welcome to Majoe Shea Beauty, a Certified Organic Handmade Skincare shop! We’re proud to offer a range of high-quality, natural Certified Organic Handmade Skincare solutions. Crafted with the purest, most effective ingredients. Our soaps & Certified Organic Handmade Skincare intensively nourishes your skin with a buttery and luxurious touch. Majoe Shea Beauty is founded and based in Sweden, we combine the best of African and Swedish skincare traditions. Thanks to our founder Annie Yonkotha Samura´s two backgrounds. Our unique fusion features nourishing shea butter sourced from sustainable farms in Africa and other carefully selected all-natural ingredients. 

Our Story

Majoe Shea Beauty is the heartfelt culmination of my cherished memories with my beloved grandmother, Majoe. Our bond was unbreakable, and her love for madoni (shea butter) became my lifelong obsession. Together, we wandered the vibrant streets of Calaba Town, discovering the beauty secrets passed down through generations.

Driven by my passion to honor traditions and pay homage to my remarkable grandmother, I founded Majoe Shea Beauty. From our small corner in Stockholm, we create organic, handmade soaps and skincare products that harness the power of shea butter sourced directly from Africa and the enchanting beeswax from Sweden.

Our mission extends beyond beauty; it’s about accessibility, transparency, and sustainability. We ensure our incredible, hardworking women back home receive 2x the fair-trade price for their extraordinary craftsmanship. With a sprinkle of wit and a touch of magic, we’re here to make your skincare routine a delightful experience that leaves your skin glowing and your heart singing.

Join us on this beautiful journey as we celebrate tradition, embrace nature’s gifts, and pamper your skin with love. Majoe Shea Beauty: Where memories, heritage, and radiant skin unite.

Our Mission

At Majoe Shea Beauty, our mission is to empower individuals to embrace their natural beauty while honoring ancient traditions and promoting sustainability. We are dedicated to crafting organic, handmade soaps and skincare products that not only nourish and rejuvenate the skin but also uplift the spirit.

Our core values revolve around accessibility, transparency, and sustainability. We believe that everyone deserves high-quality skincare products that are ethically sourced and produced. By using shea butter directly from Africa and beeswax from Sweden, we support fair-trade practices and ensure that the women who create these remarkable ingredients receive fair compensation for their craftsmanship.

We strive to create a seamless and delightful customer experience, providing products that are not only effective but also environmentally friendly. Through our commitment to transparency, we share the story behind each product, allowing you to make informed choices about the skincare you use.

Join us on this transformative journey to unlock the full potential of your skin while contributing to a more sustainable future. Discover the Majoe Shea Beauty difference and experience the joy of radiant, nourished skin that reflects your inner beauty.

Our Target

Majoe Shea Beauty’s target audience includes individuals who value natural and holistic skincare solutions. We cater to those who appreciate the benefits of organic and handmade products and seek to enhance their self-care rituals. Our target customers are conscious consumers who prioritize sustainability, transparency, and ethical practices in the products they choose.

We aim to serve individuals who are passionate about embracing their natural beauty, nurturing their skin with high-quality ingredients, and supporting fair-trade initiatives. Whether you’re a skincare enthusiast looking for effective results or someone seeking to incorporate more sustainable and cruelty-free products into your routine, Majoe Shea Beauty is here to meet your needs.

Our target audience includes individuals of diverse backgrounds who share a common desire for premium skincare products that not only deliver noticeable benefits but also align with their values. We welcome everyone who seeks to elevate their skincare experience and embark on a journey towards healthier, more radiant skin.