At SheaLife, operated by Majoe Shea Beauty AB, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit shealife.com, create an account, place an order, contact us, or otherwise interact with our website and services.

Majoe Shea Beauty AB is the data controller responsible for the processing of personal data described in this Privacy Policy.

Last updated: August 2026

Who We Are / Data Controller

SheaLife is operated by Majoe Shea Beauty AB, a company registered in Sweden. For the purposes of applicable data-protection law, including the General Data Protection Regulation (GDPR), Majoe Shea Beauty AB is the data controller responsible for the personal data we process through shealife.com

Company details:
Majoe Shea Beauty AB
Corporate identity number: 559281-9014
Website: shealife.com
Email: support@shealife.com

Personal Data We Collect

We collect and process personal data that you provide directly to us, as well as certain information collected automatically when you use our website. The personal data we collect depends on how you interact with SheaLife.

This may include:

• Identity and contact information – such as your name, billing and delivery address, email address and telephone number.
• Order and transaction information – including products purchased, order history, delivery information, refunds and other information relating to your purchases.
• Account information – such as your username, account details and preferences if you create a customer account.
• Payment information – information necessary to process your payment. Payments are processed through our selected payment providers, and SheaLife does not normally receive or store your complete payment card details.
• Communications – information you provide when contacting Customer Support, submitting a form or otherwise communicating with us.
• Marketing preferences – including whether you have chosen to receive newsletters or other marketing communications from us.
• Technical and usage information – such as your IP address, browser type, device information and information about how you interact with our website, where collected through cookies or similar technologies.

Comments

When visitors leave comments on our website, we collect the information provided in the comment form, together with the visitor’s IP address and browser information where necessary to help detect and prevent spam.

If you provide an email address when submitting a comment, it may be used in connection with the administration of your comment but will not be displayed publicly unless expressly stated.

Comments and associated information may be retained for as long as necessary to manage the comment, maintain the integrity of discussions, prevent abuse and comply with applicable legal obligations.

How We Use Your Personal Data

We use your personal data only where we have a valid reason and legal basis to do so. Depending on how you interact with SheaLife, we may use your personal data to:

• Process and fulfil your orders – including confirming your order, processing payments, arranging delivery and providing order updates.
• Manage your customer account – including maintaining your account details, order history and account preferences.
• Provide customer support – including responding to questions, handling returns, refunds, complaints and issues with orders or deliveries.
• Process payments and refunds – including working with our payment providers to complete transactions and issue refunds.
• Arrange shipping and delivery – including sharing necessary delivery information with selected shipping and logistics providers.
• Send marketing communications – such as newsletters, product updates and promotional offers where you have consented to receive them or where otherwise permitted by applicable law.
• Operate and improve our website – including maintaining website functionality, understanding how our website is used and improving the customer experience.
• Protect SheaLife and our customers – including preventing fraud, misuse, spam and other security threats.
• Comply with legal obligations – including accounting, tax, consumer-protection and other requirements that apply to Majoe Shea Beauty AB.

Legal Bases for Processing

Depending on the purpose, we process your personal data on one or more of the following legal bases:

• Performance of a contract – where processing is necessary to process your order, take payment, arrange delivery, manage returns or otherwise fulfil our agreement with you.
• Legal obligation – where we are required to process or retain information to comply with Swedish or EU law, such as accounting and tax requirements.
• Legitimate interests – where necessary for legitimate business purposes, such as maintaining website security, preventing fraud, providing customer service and improving our services, provided that these interests do not override your rights and freedoms.
• Consent – where you have permitted us to process your personal data for a specific purpose, such as certain marketing communications or non-essential cookies. Where processing is based on consent, you may withdraw your consent at any time.

Payments

When you purchase at SheaLife, certain personal and transaction information is processed to complete your payment and manage your order.

We currently offer payment methods that may include Klarna, PayPal, Swish and debit or credit card payments, depending on the options available at checkout.

Payments are processed through our selected payment service providers. These providers may receive information necessary to process and verify your transaction, such as your name, contact details, order amount, payment information and other information required for fraud prevention or regulatory purposes.

SheaLife does not normally receive or store your complete debit or credit card details. Payment information handled directly by a payment provider is processed in accordance with that provider’s own privacy policy and applicable data-protection requirements.

Where necessary, payment and transaction information may also be processed to manage refunds, payment disputes, fraud prevention, accounting and legal obligations.

Shipping & Delivery Providers

To deliver your order, we may share the personal data we need with our selected shipping and logistics providers.

Depending on the delivery option available and selected at checkout, these providers may include PostNord, Instabox, DHL and UPS.

The information shared may include your:

• Name
• Delivery address
• Email address
• Telephone number
• Order or shipment reference
• Other information reasonably necessary to arrange, track and complete the delivery

Shipping providers may use this information to deliver your order, provide tracking and delivery notifications, verify delivery where necessary and handle delivery-related issues.

These providers process personal data in accordance with applicable data-protection requirements and, where they act independently in relation to certain processing activities, their own privacy policies.

Who We Share Your Personal Data With

We do not sell your personal data. We only share personal data where necessary to operate SheaLife, fulfil your orders, provide our services, comply with legal obligations or protect our legitimate interests.

Depending on how you interact with SheaLife, we may share relevant personal data with:

• Payment providers – to process payments, refunds, payment verification and fraud prevention.
• Shipping and logistics providers – to fulfil, track and deliver your orders.
• Website, hosting and e-commerce service providers – to operate, maintain and secure shealife.com and our online store.
• Email and marketing service providers – where used to send newsletters, transactional emails or other communications in accordance with your preferences and applicable law.
• Analytics, security and technical service providers – where necessary to understand website performance, maintain security, prevent fraud or provide technical functionality, subject to applicable cookie and consent requirements.
• Professional advisers and authorities – such as accountants, legal advisers, tax authorities, courts or other public authorities where disclosure is necessary or required by law.

We require service providers that process personal data on our behalf to handle it appropriately and in accordance with applicable data-protection requirements.

Where a third party determines its own purposes and means of processing, it may act as an independent data controller and its own privacy policy will apply to that processing.

How Long We Keep Your Personal Data

We keep personal data only for as long as necessary for the purposes for which it was collected, including to fulfil our contractual obligations, provide customer service and comply with applicable legal, accounting and tax requirements.

Retention periods may vary depending on the type of information and why we process it:

• Order and transaction information – retained for as long as necessary to fulfil your order and thereafter for the period required under applicable accounting, tax and other legal requirements.
• Customer account information – generally retained while your account remains active and for a reasonable period afterwards where necessary for legal, security or administrative purposes.
• Customer service communications – retained for as long as reasonably necessary to resolve your enquiry, manage our relationship with you and establish or defend legal claims where applicable.
• Marketing information – retained for as long as you remain subscribed or until you withdraw your consent or otherwise opt out, subject to any information we need to retain to record your marketing preference.
• Comments – comments and associated information may be retained for as long as necessary to manage website discussions, recognise follow-up comments, prevent abuse and maintain the integrity of our website.
• Technical and security information – retained only for as long as reasonably necessary for website operation, security, fraud prevention and troubleshooting.

When personal data is no longer required, we will delete or anonymise it, unless we are required or permitted by law to retain it for a longer period.

International Data Transfers

Some of the service providers we use to operate SheaLife may process or store personal data outside Sweden or the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we take appropriate steps to ensure that it receives an adequate level of protection in accordance with applicable data-protection law.

Depending on the circumstances, these safeguards may include:

• A decision by the European Commission confirming that the destination provides an adequate level of data protection.
• Approved Standard Contractual Clauses (SCCs) or other legally recognised safeguards.
• Additional technical or organisational measures where appropriate.

Where a service provider acts as an independent data controller, its own privacy policy and international data-transfer arrangements may also apply.

You may contact us at support@shealife.com if you would like more information about the safeguards applicable to the processing of your personal data.

Cookies & Similar Technologies

SheaLife uses cookies and similar technologies to operate our website, remember your preferences, improve website performance and, where applicable, understand how visitors interact with our website.

Cookies are small text files stored on your device when you visit a website. Depending on their purpose, cookies used on shealife.com may include:

• Strictly necessary cookies – required for essential website functions such as the shopping cart, checkout, account access, security and other core features.
• Preference cookies – used to remember choices and settings that improve your experience on our website.
• Analytics cookies – where enabled, used to help us understand how visitors interact with the website and how we can improve its performance.
• Marketing cookies – where enabled and consented to, used to support advertising or marketing activities and measure their effectiveness.

Where required by applicable law, non-essential cookies will only be placed after you have provided your consent. You can withdraw or change your consent through the cookie settings available on our website.

Strictly necessary cookies may be used without consent where they are required to provide a service you have requested or for the website to function properly.

You can also manage cookies through your browser settings. Please note that blocking certain cookies may affect the functionality of some parts of shealife.com.

Marketing Communications & Newsletter

If you choose to subscribe to SheaLife’s newsletter or other marketing communications, we may use your name, email address and marketing preferences to send you information about products, launches, offers, events and other SheaLife news.

Where required by applicable law, we will send electronic marketing communications only where you have provided your consent.

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us at support@shealife.com.

Withdrawing your consent or unsubscribing will not affect the lawfulness of any processing carried out before your withdrawal. We may retain limited information necessary to record your opt-out preference and ensure that you do not receive marketing communications you have declined.

Marketing preferences are separate from essential service communications, such as order confirmations, payment information, delivery updates, security notices or important information concerning an existing purchase. You may continue to receive these where necessary to provide our services or fulfil our contractual or legal obligations.

Your Data Protection Rights

Under applicable data-protection law, including the General Data Protection Regulation (GDPR), you may have several rights regarding your personal data.

Depending on the circumstances, these may include the right to:

• Access your personal data – request information about the personal data we process about you and receive a copy of it.
• Correct inaccurate information – ask us to correct personal data that is inaccurate or complete information that is incomplete.
• Request deletion – ask us to delete your personal data in certain circumstances.
• Restrict processing – ask us to limit how we use your personal data in certain circumstances.
• Object to processing – object to certain processing based on our legitimate interests and to the use of your personal data for direct marketing.
• Data portability – receive certain personal data you have provided to us in a structured, commonly used and machine-readable format, and where applicable request that it be transferred to another organisation.
• Withdraw consent – where we rely on your consent, you may withdraw it at any time. This does not affect processing that took place before consent was withdrawn.
• Lodge a complaint – you have the right to lodge a complaint with a competent data-protection authority if you believe your personal data has been processed unlawfully.

To exercise your rights or ask a question about how we process your personal data, contact us at support@shealife.com.

We may need to request additional information to verify your identity before fulfilling certain requests. This helps us ensure that personal data is not disclosed to someone who is not authorised to receive it.

Your rights are subject to the conditions and exceptions provided by applicable law, which means that a particular right may not apply in every situation.

Complaints to the Supervisory Authority

If you believe that SheaLife has processed your personal data in a way that does not comply with applicable data-protection law, you have the right to lodge a complaint with a competent supervisory authority.

In Sweden, the supervisory authority is the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten – IMY). IMY provides an online service for submitting complaints concerning the processing of personal data.

Integritetsskyddsmyndigheten (IMY)
Box 8114
104 20 Stockholm
Sweden
Email: imy@imy.se
Telephone: +46 (0)8 657 61 00

Submit a complaint to IMY

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices, legal requirements or the third-party services we use. When we make changes, the updated version will be published on this page, and the “Last updated” date will be revised accordingly. Where changes materially affect how we process your personal data, we will take appropriate steps to inform you where required by applicable law.

Contact Us About Your Privacy

If you have questions about this Privacy Policy, how we process your personal data, or if you would like to exercise any of your data-protection rights, please contact us:

Majoe Shea Beauty AB
Corporate identity number: 559281-9014
Brand: SheaLife
Email: support@shealife.com
Website: shealife.com

When contacting us about a privacy request, please provide enough information for us to understand and respond to your request. Where necessary, we may ask for additional information to verify your identity before providing access to personal data or acting on your request.

We will respond to privacy-related requests within the timeframes required by applicable data-protection law.

For additional information about purchasing from SheaLife, please see our Terms & Conditions, Shipping & Delivery, and Refund & Returns Policy.

 

 

Last updated: August 2026